What’s next Dr Sandeep Goyal?

The prologue by Sanjay Gupta, Country Manager Google India and introduction by Prasad Sangameshwara, Editor ETBrandEquity.com along with a part...

Should brand purpose intrude religion?

Dr Sandeep Goyal deconstructs the controversy surrounding the outrage over the Tanishq advertisement and asks a few questions ...

Rich & Infamous

Khalid Mohamed reviews the documentary web series Bad Boy Billionaires, the film Serious Men and more, streaming on channels c...

Celebrity: Served With A Pinch Of Salt

Let’s read about what Dr Sandeep Goyal has to say, when asked how difficult are celebs really to deal with.

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Radical and Revolutionary: Smruti Koppikar

In this interview with Vinta Nanda, Smruti Koppikar throws light on the way that journalism in India has chan...

Hello FAU-G! Bye-Bye PUBG!

Dr Sandeep Goyal writes that Akshay Kumar’s announcement has given FAU-G both the PR hi-ground, and possibly a first mover advantage crea...

From Activism to Slacktivism

Amit Khanna writes that even as hundreds of millions wake up to a good morning message from friends and family, an equal if no...

Badshah: On the mat

The recent controversy over rapper Badshah, allegedly buying likes and views opens up the debate over fake followers on social media once more,...

Undekhi: Plain Vanilla, Distasteful Hype

Dr Sandeep Goyal says that SonyLiv's latest thriller offering Undekhi, has landed itself in an unenviable soup of its own maki...